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WHAT WE DO

We offer personalised services to help businesses focused on sustainability, ethical production and the ones supporting healthy lifestyle to grow their online presence and acquire new customers.

Whether you are an established business or just starting out, we can support you with marketing and digital solutions.

 

 Take a look at what we can help you with.

SOCIAL MEDIA MANAGEMENT

Instagram, Facebook, Pinterest and LinkedIn strategies and management for organic reach, increase engagement and site traffic.  

 

Services provided:

  • Strategy Development

  • Account Set-Up

  • Content Curation & Creation

  • Hashtag Optimisation

  • Scheduling posts and stories

  • Community Management

  • Weekly/Monthly Reporting

PAID ADVERTISEMENTS

Facebook and Instagram Ads set up and campaign management. Ideal for generating awareness, engagement, page likes or sending traffic. Set up Facebook Pixel and audience retargeting strategies. 

 

Services provided:

  • Strategy consultation and budget optimisation

  • Set up of campaign/s

  • Set up multiple ads/ads sets

  • Placement optimisation: Instagram, Facebook, Messenger & audience network

  • Creation of a custom and lookalike audiences

  • Ad creative: videos, slideshow, images etc and Ad copywriting.

  • Ongoing testing and optimisation to reach the best results

  • Weekly/Monthly Reporting

WEBSITE MANAGEMENT

Support you with user experience optimisation, SEO, landing pages creation and analytics.

 

Services provided:

  • Site performance across all browsers and devices

  • Creation or optimisation of landing pages

  • Merchandising Strategies

  • SEO Optimisation

  • Make adjustments to the design (or overhaul it)

  • Track web analytics

EMAIL MARKETING

Email Marketing Strategy, including Newsletter design and database management.

 

Services provided:

  • Analysis of current email marketing strategy and making recommendations for improvement

  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales

  • Carrying out segmentation of the database and implementing remarketing strategies

  • A/B Testing on various email campaigns to establish the most effective

  • Tracking and reporting on email campaigns in order to guide improvements

  • Email templates design

CONNECT WITH US

Want to improve your digital strategy? We’d love to hear from you.

 

Book your free discovery call by filling out the form or sending us an email.

alessandra@optimisedeco.com

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